Microsoft is committed to the protection of intellectual
property rights and to the reduction of software piracy. MPA is one way that Microsoft is working toward this commitment. The concept of MPA is not
new to Microsoft products. Microsoft successfully piloted this technology with
Microsoft Office 2000 in seven countries: United States, Canada, Brazil, China,
Hong Kong, New Zealand, and Australia.
MPA is designed to stop a
form of piracy that is known as casual copying. Casual copying is the sharing of
a single license for a product across multiple, unlicensed
installations.
For example, a customer purchases a copy of Windows XP
and installs it on a computer. Then, this customer loans the media to a
neighbor, who installs it on a different computer. The second installation is not
legitimate and MPA is designed to prevent that unlicensed use.
MPA
works by activating a product in accordance with the EULA that is included with the
purchase of a genuine Microsoft product. Product activation is different from product registration (even though
they share user interface space in Office XP). Activation is designed to
authenticate and activate the software package. Activation does not require
that the user provides any personally identifiable information. Users can register the product and supply personal
information if they want to. With the registration, customers are automatically notified of
updates and changes.
Piracy
MPA is aimed at reducing software piracy. Software piracy is an industry-wide problem. Software piracy affects not just software manufacturers,
but the whole software industry, including wholesale and retail resellers,
customer support providers, and the honest paying customer.
Casual copying is the sharing of software between
people. Casual copying accounts for a significant proportion of piracy
losses. MPA will make
it more difficult to counterfeit Microsoft software.
Microsoft Product Activation
MPA is software-based and requires no hardware
keys (dongles), floppy disks, or other external tools. MPA is intrinsic to the software. MPA is easy to complete. For many users it is
only required one time for the life of the product.
Note Some users may have to reactivate MPA if they upgrade a
significant number of components in their computer. For licensing issues,
see the installation's EULA for more information.
During Internet activation, digital
certificates are exchanged between the user and Microsoft. Manual telephone
activation provides the user with a 42-digit Confirmation ID. The activation data that is exchanged is used only for the
purpose of activation. Activation can be anonymous and requires no
personally identifiable information from the end user.
Four major components of MPA
Product software
The product software runs on the user's computer and contains
the product activation executable code. It generates the Installation
Identifier, contacts the Microsoft License Clearinghouse upon user request, and
processes the Confirmation Identifier/License that the clearinghouse returns.
Installation identifier
The Installation identifier (ID) represents the user's software installation
and is made up of a Product ID (PID) and a Hardware Identifier
(HWID). The PID is generated from the product key that is used during
installation. Typically, the PID is located on the CD case or on the
Certificate of Authenticity (COA). A unique PID is created with every genuine
Microsoft product. MPA uses this PID as the basis for making sure that the product
installation that is being activated meets the terms of the EULA. The Hardware ID is
generated from various general components of the computer. These components do
not contain any personally identifiable information, and the Hardware ID
is used only for activation.
Confirmation identifier
The Confirmation Identifier (ID) contains the signed license
number that is used to activate the software. The Confirmation ID is
based upon the Installation ID and works only for the computer that is
requesting it.
Microsoft License Clearinghouse
The Microsoft License Clearinghouse (CH) is managed by
Microsoft. The CH processes the activation requests and issues the Confirmation
ID. The CH is built upon Microsoft server products including Microsoft
Windows 2000 Advanced Server, Microsoft Internet Information Server, Microsoft
SQL Server and Microsoft Certificate Server.
Microsoft Product Activation
The Office Activation Wizard (OAW) and the Windows Product
Activation (WPA) are the two current technologies that handle anti-piracy in
Microsoft Office XP and Microsoft Windows XP product lines, respectively. MPA
is the umbrella term that encompasses both technologies. Both technologies are based on
Microsoft PID 3.0 technology. OAW and WPA are separate technologies that have
been implemented to combat software piracy.
Important MPA is not designed to track users of Microsoft software. Its
purpose is to activate legitimate licenses for Microsoft Software.
MPA - Theory and practice
MPA is included in the Retail and OEM versions of Office XP and
in Windows XP. To complete the activation of these products, users can use any one of the
following methods:
- The MPA-enabled product authenticates over the
Internet.
- Regional and localized call centers (Microsoft Licensing
Clearing Houses) will handle direct contact with customers. Where available,
these call centers will be toll free.
After users reach a Microsoft Licensing Clearinghouse, the
PID and a HWID are combined to produce a valid Installation ID. The
Clearinghouse validates the Installation ID. If the validation is successful, the Clearinghouse returns a
license (if the user is using online activation) or a Confirmation ID (if the user is using manual telephone activation).
The software will then verify that it is
activated at various points. In Windows, this verification occurs every time that a user logs on to the
computer. The Office experience is slightly different. OAW checking occurs each
time that an Office program starts.
Office Activation Wizard
A user can run Office programs a total of fifty times
without having to activate Office. During this time, Office reminds the user at
the start of any Office program to activate in the manner that is described during startup. If the user does not activate within fifty starts of any
combination of Office programs, the user's license rights are limited under
the terms of the EULA and Office switches to a reduced functionality mode.
The user cannot reset this value by reinstalling Office.
Activation can be anonymous with no personally
identifiable information required. One major difference
between WPA and OAW is the way that the grace period is handled. You can start Office 50 times before the functionality of the installation is reduced
by the disabling of the New and Save options. This behavior starts with the
fifty-first start of an Office program. To obtain full use of the Office
installation, the user must complete the activation.
Windows Product Activation (WPA)
Users can run Windows for 30 days before they must
activate the product. In Windows, users are
reminded with
increasing frequency as they near the end of the 30-day grace period to activate in the manner that is described while the Setup program runs. If users do not activate by the end of the grace period, they must activate upon the next logon. Users cannot use the full Windows functionality until they successfully complete activation.
Note To activate manually through a voice phone call, use your
regional phone number on the activation screens.