What makes a tour so popular? The members of the New Customer Tours project team analyzed questionnaires completed by satisfied customers who recently went on one of our most popular tours to find out the answer to this question. The following factors consistently emerged as having a strong influence on the decision to choose one tour over another.
Physical Challenge—All of the most popular tours offered by ASC present a physical challenge to the participant. These tours are not for the weekend warrior; the customer must be in top physical condition to enjoy the primary tour activity.
Moderately High Risk—Appealing to the risk-taker, the most popular ASC tours are moderately dangerous even for the expert. The high level of concentration required while engaging in the tour activity is considered therapeutic.
Exotic Locale—The more remote, the better! The ASC customer seeks adventure in environments that are unfrequented by the average traveler.
Moderately High Cost—The ASC customer doesn't mind spending more for a high-quality experience. In fact, customers perceived relatively high cost as directly related to more extreme terrain.