Australia is a natural choice for expansion of Adventure Sports Café's business ventures. The Aussies have developed a world-renowned reputation as fun-loving, hospitable people with a finely-honed sense of daring. High-profile personalities in the film industry (like Mel Gibson, Russell Crowe, and Nicole Kidman) have given Australia a familiar face blended with mystique, and the vast and varied terrain suggests a variety of unusual tours in uncrowded places that will be sure to entice the typical ASC customer.
Currency exchange rates are very favorable at present; as of this writing, the rate is 1.5 Australian dollars per US dollar. Costs for hotels, ground transportation, and local air travel are relatively low. Excellent dining and nightlife are readily available in all major cosmopolitan areas.
Australia has miles upon miles of beaches, energizing surf, treacherous outback, roaring rivers, magnificent mountains, and exotic rainforests. Each region provides opportunities for extreme sporting tours; surfing, hiking, diving, skiing, whitewater rafting, and kayaking are a few possibilities. The Goldfields Outback area, in which the new Kalgoorlie office will be located, will make an ideal testing ground for our new dirtsurfer board currently in the prototype stage. ASC will be one of the first major tour companies to offer a dirtsurfing tour in this part of the world.